Smarty Global Marketing Strategy

Global marketing strategy is a strategy that encompasses countries from several different regions in the world and aims at coordinating a company’s marketing efforts in markets in these countries. A Global marketing strategy does not necessarily cover all countries but it should apply across several regions. A typical regional breakdown is as follows: Africa, Asia, and the Pacific (including Australia) Europe and the Middle East, Latin America, and North America. A‘‘regional’’ marketing strategy is one that coordinates the marketing effort in one region.