Wednesday, July 3, 2013

Smarty, Creative and Inexpensive Online Marketing Strategy

Now, when the world attention is currency, it's becoming more difficult to attract the eyes and ears of our target market. Not only are we up against larger companies with nicely funded marketing departments, we're also competing with social media for the attention of our prospects. But that doesn't mean our marketing efforts have to cost a lot of money or be overly dramatic in order to stand out from the crowd. In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that everyone is trying. But some of the most effective methods are relatively unsung. They just chug along and deliver results. Here are five Smarty, Creative and Inexpensive Online Marketing Strategy to market your business in a digital world:

1. Get endorsed a local celebrity’s endorsed.
Maybe many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who are local celebrities? These are people your local paper is writing about such as a teacher or a resident who's doing something positive and newsworthy. Since they're in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you'd like to send them a gift, namely your product or service.

2. Create Social Media group.
Not only is a Social Media group free to create, it can enable us to offer your professional network a vibrant, useful information resource all while driving traffic to our site and increasing sales.

It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for our members to network with other professionals online.

3. Get published on niche blogs.
While it may be difficult to get on the front cover of a major magazine, we can create marketing opportunities by being featured in a popular niche blog. Identify three to five blogs that target our market then contact the creator and offer a few ideas of how you'd like to bring value to his or her readers. Here we can:

  • Demonstrate good will by offering the niche blog owner a small amount of our product or service for free, which they can give away to their audience as a gift. This is different than a product review, which only offers information. 
  • Send ideas for blog posts we'd like to write and explain why they would be helpful for their readers.
  • Ask if you can interview them for our site. This might entice the blog manager to promote our content since it highlights his or her business.

4. Create videos for YouTube.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of our product or sharing our thoughts.

While we can spend a small fortune on cameras, lighting equipment and editing software, the camera built into your smartphone should be able to capture suitable online video. As for editing, even if you don't have a Mac we can find free software online or hire a professional editor on sites.

5. Write an e-book about the biggest issues in your industry.
No longer do we need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into our website for further information.

Thanks a lot for readeing Smarty, Creative and Inexpensive Online Marketing Strategy and Good Luck.

Thursday, June 27, 2013

Smarty Strategy, Social Media Network as Marketing Media

Smarty Strategy, Social Media Network as Marketing Media . Businesses across the country have chosen the Smarty Marketing Suite to seamlessly integrate everything they need to promote their business online, from Facebook marketing and social monitoring, to email, search, and more. Social media marketing refers to the process of gaining website traffic or attention through social media sites.  Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Smarty Strategy, Social Media Network as Marketing Media.

Three Smarty Steps To Set Marketing Budget

Three Smarty Steps To Set Marketing Budget. Marketing Costs Budget is an estimated projection of costs that required to promote a business' products or services. A marketing budget will typically include all promotional costs, including marketing communications like website development, advertising and public relations, as well as the costs of employing marketing staff and utilizing office space. Once established the price and quantity of sales of each product, the costs of the sales department are established, namely, costs to be incurred within the marketing of products. The budget of trade shows, costs related to marketing initiatives and delivery of the product to potential buyers.

Whether you run a small business or a multi-million dollar corporation, marketing is essential to your profitability and growth. Yet many small businesses don’t allocate enough money to marketing or, worse, spend it haphazardly.  Here are Three Steps Smarty To Set Marketing Budget that Fits your Business Goals and Provides a High Return on Investment.

Friday, June 14, 2013

The 7 Fundamental Principles of Marketing

Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.

There are two main types of market research - quantitative research involving collecting a lot of information by using techniques such as questionnaires and other forms of survey. Qualitative research involves working with smaller samples of consumers, often asking them to discuss products and services while researchers take notes about what they have to say. The marketing department will usually combine both forms of research.

Thursday, June 13, 2013

SWOT Analysis in Marketing Strategy

SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.

Smarty Marketing: How to Write a marketing plan ?

Smarty Marketing: How to Write a marketing plan ?: A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. A marketing plan includes fact...

How to Write a marketing plan ?

A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. A marketing plan includes factors such as deciding which customers to target and how to reach them, how to win their business and keep them happy afterwards, as well as continually reviewing and improving everything you do to stay ahead of the competition. Marketing in itself will not guarantee sales, but a well-researched and coherent marketing plan will give you a much better chance of building long-term, profitable relationships.