Smarty Tips for Better E-mail Marketing

As per Wikipedia’s definition, E-mail marketing is directly marketing a commercial message to a group of people using E-mail. In its broadest sense, every E-mail sent to a potential or current customer could be considered E-mail marketing. E-mail Marketing is a form of Direct Marketing which uses electronic mail or E-mail as a means of communicating commercial campaign messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing, It usually involves using E-mail to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.



E-mail marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:

1. Sending E-mail messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
2. Sending E-mail messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
3. Adding advertisements to E-mail messages sent by other companies to their customers.

Researchers estimate that United States firms alone spent US $1.51 billion on E-mail marketing in 2011 and will grow to $2.468 billion by 2016. E-mail marketing is done by many online entrepreneurs to enhance their relationship with their prospects as well as with their current customer base. The main purpose of e-mail marketing is to acquire new customers and convince them to purchase your products and services.

Here are tips for better e-mail marketing:

1. E-mail marketing should involve critical thinking before you write. Before writing, note down your main points or the main purpose of your e-mail. Make a decision as to what is most important and lead with that, include that point in your first paragraph if possible.
2. When doing e-mail marketing keep the preview pane in mind. In a recent study done by Marketing Sherpa states that 70 percent of e-mail marketing recipients that have the capability to read e-mail through a preview pane do.
3. E-mail marketing requires an informative subject line. Anticipate your main message by writing a subject line that announces what you are writing (request, announcement, etc.) and what about.
4. In e-mail marketing it is important that you state your point clearly and quickly. When it comes to e-mail marketing, get to the point quickly. The reality is that most people scan.
5. In e-mail marketing picking the right photo for your message is important. Many e-mail marketing campaigns have failed simply because the photos that they use is not coherent with the e-mail message. Including images in an e-mail campaign can make it more attractive and help you communicate your message. If there is too much going on in your photo or if it is of poor quality, it can distract the reader and reflect poorly on your business.
6. Your e-mail marketing material should tell your prospects what action to take. Do not leave the person who reads wondering why you sent the e-mail and what you want. Get across the desired action clearly, boldly and early in the message. The goal of your e-mail is to get your readers to take some kind of action. You want them to visit your website, buy now, get more information, etc.
7. One important rule of e-mail marketing is making sure that it is simple. In e-mail marketing, less is more. E-mails that are uncluttered visually and have a clear message receive a higher response rate.

Thanks a lot for reading Smarty Tips for Better E-mail Marketing. God Bless You.